Wayne Quilliam had three goals as an artist - have a major exhibition in Germany, have his work projected in Times Square and have it adorn a wine label.
After achieving them all, he went a tad further with the third ambition and bought into Indigenous-owned wine company.
Initially known as as Gondwana Wines, Mt Yengo was launched in 2016 by Gary Green and Ben Hansberry.
The vision was to create a product that could also be a force for change.
After his art featured on Mt Yengo labels, Quilliam decided to join the business.
"What we're so proud of is now we're showcasing a product; the wine is the product that comes from the land," the proud palawa man told AAP.
"All our partners, our winemakers are all heavily committed to ensuring Indigenous culture and the storytelling we're doing plays a role in how we continue to produce the wine, where it comes from the the stories associated with it."
Quilliam said the company had undergone extraordinary growth over the past three months, expanding into Coles Liquor, supplying wines for Carnival Cruises and cracking the Chinese and US markets.
Some 1200 cases of Mt Yengo varieties have been sold in the past six weeks alone.
While he's pleased the brand is thriving, what fills Quilliam with pride is being able to give back.
A portion of money from the sale of each bottle goes to the National Indigenous Culinary Institute, supporting budding First Nations chefs.
"It's more of a holistic approach of what we do with culture and business," he said.
"It's important to us that we share our success with others and show that not only can we do it but we take people along the journey with us."
Quilliam attributes the brand's success to consumers wanting to support an Indigenous initiative that also promotes First Nations art and culture.
"They're saying they want to work with Indigenous people and want to work in a way that's seeing positive change," he said.
"If our products are one of those vehicles people can be a part of and walk forward with us, what a unique way to basically tell the stories and create generational wealth."
Quilliam said Mt Yengo was also looking to export to the UK and Europe in 2025 but his hopes for the brand are simply to continue sharing the stories and culture of Indigenous people with the world.
"Everything I do, all my art comes from the land, comes from Country," he said.
"Working with community means you connect the land and to Country, everything you do is influenced by the stories from what you do on the land."
