Matildas great Elise Kellond-Knight has piled pressure on the A-League Women to deliver the facilities, stadiums and broadcast required to capitalise on Australia's golden World Cup run.
All of the Matildas' 23-player squad played in the ALW, formerly the W-League, at some point in their career.
After the Matildas' semi-final defeat, Melbourne Victory midfielder Kellond-Knight said it was on the Australian Professional Leagues (APL) to deliver a product fans wanted to see and sponsors wanted to invest in.
"The pressure is now more on administration of the league. So how do they go and capitalise on this?" Kellond-Knight told AAP.
"Unfortunately, I'm just a player. I'm not working in administration -and that's really up to them to solve.
"I keep preaching: they need to make a good product. We've just experienced a world-class product. So how do we now give fans a taste of what they've just experienced?
"If we don't go all the way and we give them a product that was like last season, where games are out far away in rural areas, in poor stadiums, poor pitches, the TV viewing, using minimal cameras where it's close viewing, and it's not conducive to the user - people don't want that product.
"They want a world-class product.
"If we just go all the way, make something people want to watch, engage with, we know people will turn up because they have for the World Cup."
Kellond-Knight lamented some of the conditions experienced at Melbourne Victory last season, noting players had effectively trained on a "park" and played at several suburban grounds.
"For me, we just need to be at AAMI (Park). I don't know how we make that happen," she said.
"Can we have extra funding and support to make that happen and be playing in the facilities that the game deserves?"
Kellond-Knight noted the best possible facilities and professional environment would help take the standard of the ALW further.
Politicians have happily jumped on board the Matildas bandwagon and Kellond-Knight urged them to put their money where their mouth is.
"It's time that the government really helps our game," Kellond-Knight, who is also a PFA executive member, told reporters.
"You see how much funding is pumped into other sports - and we need that.
"We need to be prepared for how many people are going to want to play the sport now."
The APL confirmed on Friday the ALW will start on October 14 in a standalone round before the men's season starts.
