Norman confirms he's to be replaced as LIV Golf CEO

LIV Golf CEO Greg Norman has confirmed he'll be leaving the role. (Michael Errey/AAP PHOTOS)

Greg Norman has confirmed he is to be replaced as LIV Golf CEO, saying he is "fine with it".

Amid reports that his successor has been found, Norman was asked in an interview with Indiana news TV station WISH-TV if he had hoped to stay on in the role he's held since the breakaway Saudi-funded circuit's inception. 

"I've seen it (LIV Golf) come from a business model on paper to giving birth on the golf course to where it is today," Norman said. 

"Is there going to be a new CEO? Yes. There will be a new CEO. I'm fine with that. 

"Will I always have a place and be involved with LIV to some capacity? Yes. I'll always have that. 

"Because the impact that has been created in the game of golf by LIV, I've had a small, small piece of that, which I'm proud of." 

Shark
Greg Norman interracts with fans at the successful LIV Golf Adelaide tournament in April.

It has been reported in recent days that LIV Golf is expected to hire former NBA and NHL executive Scott O'Neil to replace Norman, who was sometimes viewed as a divisive figure during the bitter battle with the PGA Tour.  

But the 69-year-old Australian former world No.1 was adamant all - including the game - have benefited from the arrival of the three-season-old LIV Golf.

The PGA Tour, DP World Tour and Saudi Arabia's Public Investment Fund (PIF) have been attempting to negotiate a deal since announcing a surprise "framework agreement" was announced in June 2023. 

Tiger Woods, a PGA Tour policy board member, expressed his frustration over talks this week, saying: "I think all of us who have been a part of this process would have thought it would have happened quicker than this. 

"But we wish we would have had something more concrete and further along than we are right now. 

"I think something will get done. In what form or shape, I don't know yet."

Norman said he believed that the golf was already “in a better place” than it was a year ago, pointing to the PGA Tour’s funding agreement with a group made up mostly of sports team owners. 

“Competition was a great thing for them (the PGA Tour), too,” Norman said in his WISH-TV interview. “Now they got an injection from SSG (Strategic Sports Group) of $US1.5 billion. Great for the PGA Tour, wonderful. 

"So everywhere you look - in the first couple years, everybody was lambasting us. And now all of a sudden, everybody’s trying to follow us. And I think everybody should take a step back and say, ‘Oh my gosh. How good has this been for the game of golf?’”

- with PA

License this article

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.


Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
AU$10
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
AU$5
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
AU$99
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

SEVEN DAYS FREE
Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store