Business leader deep fakes aim to scam Facebook users

What was Claimed

Australian businesspeople are promoting a new investment scheme.

Our Verdict

False. The video is a scam and has been manipulated using artificial intelligence techniques.

Federal Treasurer Jim Chalmers appears alongside famous Australian businesspeople in the latest deep fake video intended to scam social media users.

The Facebook video purports to show Dr Chalmers, Gina Rinehart, Dick Smith and Andrew Forrest being interviewed by A Current Affair host Allison Langdon about a new investment opportunity.

This is false. Genuine clips from interviews and news reports have been manipulated using artificial intelligence.

It is just the latest in several scam videos (here, here, here and here) to feature manipulated footage of wealthy Australians as a way of legitimising supposed money-making schemes.

The post (screenshot here), which has been viewed more than 104,000 times, includes a link which encourages viewers to "learn more", but clicking on it loads a suspicious website.

A screenshot from the scam Facebook video.
The scam video has manipulated real interviews.

The video starts with Ms Langdon allegedly saying: “The government was shocked when they found out how much Australians are making from a program created by billionaires.

“Gina Rinehart, Dick Smith and Andrew Forrest in conjunction with the Australian treasury created an investment platform that guarantees a profit to all Australians who invest just $350.”

Dr Chalmers, Mrs Rinehart, Dr Forrest and Mr Smith appear together on a screen and the video cuts to interviews with each of them.

"The richest people in Australia came to me and asked me to help them create an investment platform that would guarantee profits for all investors," Dr Chalmers appears to say.

"I was happy to help. We’ve already submitted a report to parliament for the earnings from last month."

Australian businessman Dick Smith (file image)
Dick Smith has created his own video to expose the scams.

Mr Smith purports to spruik the scheme's legitimacy.

"We’ve put everything we’ve got into this project and we’re confident that it’s gonna be a winner," he says.

"The government support and our partners’ track records speak for themselves. So don’t be afraid to invest and start enjoying the fruits of your labour."

The altered video uses footage from an episode of A Current Affair from November 9, 2023, but the audio has been changed.

The clip of Mrs Rinehart is taken from a recorded message for St Hilda’s Anglican School for Girls played at an assembly in 2021, marking its 125th anniversary.

Footage of Dr Forrest is taken from an October 2023 discussion at Rhodes House at the University of Oxford.

Australian businessman Andrew Forrest (file image)
Andrew Forrest has an AI-generated British accent in the video.

The scam video exhibits red flags previously explained to AAP FactCheck by an AI expert, particularly the speakers’ mouth movements not matching their speech.

Mr Smith has published a video on his YouTube channel exposing a similar deep fake.

"I’ve never, ever said those words. It’s all part of a scam, fraud ads that are on Facebook and Instagram to take your money," he said.

Hancock Prospecting previously issued a statement on investment scams.

"Mrs Rinehart … has not made the alleged investment or recommendations or quotes set forth in these false adverts," it states.

Hancock Prospecting boss Gina Rinehart (file image)
Gina Rinehart isn't promoting any investment schemes.

HOW TO SPOT A SCAM POST ON FACEBOOK - THE RED FLAGS

Treat posts appealing for help to find lost or found people or pets, offering extremely cheap or free products and services with caution if they include more than one of the following features:

* The person encourages everyone to share their post widely.

* They don’t provide their contact details or they ask people to send them a DM or PM (direct message or private message).

* The post includes only very vague details about the location of the person or pet, or the giveaway.

* If the account of the person posting is less than a year old, has no profile picture, has very few friends, or isn’t located in the same area as the subject of their post. This indicates their account is fake.

* If you can’t comment on the post because the person has disabled comments. This is done to stop people from warning others it’s a scam.

The Verdict

The claim Australian business leaders Gina Rinehart, Dick Smith and Andrew Forrest are promoting an investment opportunity alongside Treasurer Jim Chalmers is false.

Genuine video clips have been manipulated using AI technology to make it appear that they are promoting the scheme.

False – The claim is inaccurate.

AAP FactCheck is an accredited member of the International Fact-Checking Network. To keep up with our latest fact checks, follow us on Facebook, Twitter and Instagram.

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.


Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
AU$10
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
AU$5
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
AU$99
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

SEVEN DAYS FREE
Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store