Premier says SA must be 'vigilant' to keep Gather Round

Gather Round's success has created a problem for SA Premier Peter Malinauskas, given other states are clamouring for a piece of the AFL action.

Gobsmacked by the crowd at an inner-suburban festival in Adelaide on Sunday, the premier said there is no doubt this year's edition has been more successful than the 2023 debut.

Malinauskas said there would be a bigger economic benefit than last year's $83 million, with all indicators showing improvement.

He added it sends a perfect message to the rest of the country as the state's economy improves.

But with all the success comes the risk that someone else will try to take the concept away.

"We've created a problem for ourselves in that the success of this event is now so widely known around the rest of the country, that the competition to take it off us is real," Malinauskas said.

"That's something we have to be vigilant about and we have to be willing to earn the right to continue to have this investment in our state."

There are long memories in SA, particularly with Victoria taking away the Formula One Grand Prix.

The premier was talking at the Norwood food and wine festival on The Parade, which was held in conjunction with the Richmond-St Kilda game at Norwood Oval.

"Bloody hell - I'm taken aback," Malinauskas said of the crowd. 

"Every number is up. Hotels are up, what we're seeing in terms of ... bars and restaurants is up.

"And my word, Norwood food and wine festival is up.

"Undoubtedly it's exceeded last year and that was $83 million. Last year it sort of snuck up on people. This year the secret's out."

Malinauskas said the importance of hosting a round of AFL games was much broader than just the raw numbers.

"That's the whole point. The power is Gather Round isn't just the dollars that comes through the till of our economy over four days," he said.

"It's having the eyes of the nation on SA at a time when our economic trajectory is on the up and recasts the way the rest of the nation looks at our state. That's powerful beyond measure."

Asked if next year's edition will feature an anticipated game in the Barossa Valley, he replied ""We haven't able to clinch that deal just yet. But I'd say watch that space."

License this article

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.

Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store